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Jonathan Applebee

DipPFS

My role is to help clients attain their financial goals by providing tailored advice to their unique circumstances on a one to one basis. I aim to build structure, support and guidance and earn the privilege to partner them on every step of their journey to achieving their financial goals. 

About

Following a long career as a senior leader in London marketing agencies, I decided to follow a new career path, making use of extensive experience gained advising clients and delivering solutions and combining it with my own personal experience of the benefits of financial planning advice. 

Good financial planning starts with understanding your goals and your direction of travel, and mapping these out into a personalised life plan. Understanding where you are now, how you got there and where you want to get to, will underpin the tailored advice to support those objectives, be they for you, your family or business. Of course, things can change over time and the benefit of clients having periodic reviews and ongoing access to advice means the life plan comes back into focus and adjustments can be made. Ultimately this leads to long-term relationships and my role evolving into one more akin to a financial life-coach.  

Regardless of where you are in your life’s journey, I aim to provide a clear view of that plan and support towards you achieving your financial goals. 

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Advice and services

We offer an excellent wealth management service which will help you achieve your goals

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St. James's Place Guarantee

St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.

SJP Approved 15/08/2023

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.