An Associate Partner Practice of St. James's Place Wealth Management


Darren Houlcroft

At Houlcroft Wealth Management, we provide bespoke wealth management advice to private and corporate clients. Supporting you to realise your goals and ambitions through long term, pro-active relationships tailored to your needs.


We aim to support our clients to realise their goals and aspirations by providing personalised long term financial care and advice.

Based in the Midlands, we are able to provide bespoke advice to private and corporate clients nationwide and are committed to building long-term, high trust relationships where our clients feel the advice we give is of the highest standard.

We believe that financial services is very much a people business and are committed to providing high levels of client service at all times.

I have previously held senior positions in the IT and Telecoms industry, in various roles from Engineering to Sales involving leading global teams. I have traveled globally and met and worked with some amazing people during that time.

In 2017, I decided to follow my passion and join St. James's Place Wealth Management through the industry leading Academy programme.

I enjoy working with people, building long standing relationships and aspire to deliver unparalleled customer service, supporting my clients to achieve their goals and ambitions.

I enjoy keeping myself fit and regularly play Football, Basketball and Volleyball at our local Fat Dad’s Club. I also enjoy Yoga and testing myself with Les Mills GRIT (TM) sessions.

Separately, I recently joined the ‘One Million Mentors’ initiative and am part of an early pilot in my home town to mentor young adults to achieve their own personal goals.
Darren Houlcroft

Blythe Valley Park, Nelson House, Central Blvd, Solihull, B90 8AR

9am to 5pm
9am to 5pm
9am to 5pm
9am to 5pm
9am to 5pm

Advice & Services

We offer an excellent wealth management service which will help you achieve your goals

Investment planning
Whatever your financial goals, create an investment strategy that helps meet your needs.
Protecting you and your finances
Insurance and protection products to help safeguard all that you hold dear.
Retirement planning
Careful pension planning is vital for a long and comfortable retirement. Learn more about your options.
Banking and mortgages
Make your finances work harder with mortgages and access to specialist banking services.
Corporate services
Helping entrepreneurs and corporate directors manage their personal, business and employees’ financial security.
Other specialist services
A network of professional specialists is on hand to provide all the help and support you’ll need.
Exploring Intergenerational Wealth Management
Intergenerational wealth management helps families use their collective wealth to support each other across their lifetimes.
Here to support you and help to provide peace of mind in this uncertain time.
Our investment management approach
A number of carefully selected external managers of outstanding ability manage our client funds.

Insights and E-Briefing Service

Visit Insights to read articles and news to help you make informed decisions about your wealth or sign up to the E-Briefing Service; a personalised email communication service that keeps you informed on the issues that might impact your wealth.
Having been introduced to Darren through a colleague I was very happy with the help provided. With no background and knowledge in these areas it was great to have Darren to keep it simple, clear and work out how to best manage both what we need now and what we can look for in the future. Could not be happier with meeting and working with Darren.
Christopher Jones | Principal Solution Consultant, Nuneaton
I've known Darren for a number of years and when I heard he'd become a financial adviser, I was keen to understand how he could help me and my partner plan for our retirement and future prosperity. He patiently took the time to understand our current situation, priorities and future plans. He helped us to work through our options and using cash flow modelling tools, helped us to understand our various scenarios at retirement. On top of that he reviewed and saved us money on our existing protection policies. He is honest, listens carefully, and is thorough in his analysis and projections. We are both delighted with the service and support we have had from Darren and would not hesitate in recommending him to anyone.
G Haslam | Director - IT, Pershore
Being able to trust the person that is helping us to look after our finances is the primary factor why we asked Darren to help plan for our future. We have known Darren & Rachel since 2006 and I worked close with Darren for a good number of those years. In a short period of time we have unraveled and simplified our pensions, shares and savings and we can now see how more secure our future should be.
Mike Furby & Elizabetta Ciampi
The experience of working with Darren has been a real eye-opener for us as a family and he has greatly helped us to understand our financial situation. His expertise in converting the numbers into real world situations has made it very straight forward to make decisions. It has been a real pleasure to work with Darren and I would highly recommend his services.
Andrew Broadbent | Sales + Marketing, Maidenhead
When making financial decisions about your and your families future, trust and integrity are paramount. I have known Darren for a number of years in a professional capacity. Most recently as an investment adviser. His advice is well thought out, and I would not hesitate in recommending to friends and family.
Mr and Mrs D Gnanapragasm | Sales Director, London
Darren has provided detailed financial advice in a very courteous and professional manner. Always attentive and informative, I have no hesitation in recommending Darren to others.
C J McGoldrick
Darren Houlcroft has provided me with invaluable trustworthy advice. He is putting my interests first and the service and support is exceptional. I would not hesitate in recommending Darren to anyone.
J W Hockley | Manager, Redditch
Darren has just completed an exercise to sort out my pension (or lack of) and has proven to be a very professional partner. I can highly recommend his services.
Richard Groome | Sales Director, Malmesbury
As new entrants to wealth management my wife and I needed to be confident in our decisions and have clear guidance. Darren quickly understood our position, identified our financial goals and then clearly set out a plan to achieve those goals. One of the most trustworthy and professional people I know, I fully recommend Darren to take care of your financial needs.
Steve Evans | Telecoms CTO, Ipswich
I have known and worked with Darren for about 10 years in his previous roles in Telecoms. It was fantastic that he decided to look for a new career to give him the opportunity to start his own business and look for new challenges. As a business owner myself with a busy work and family life, when I found out Darren had qualified as a Financial Adviser at St. James's Place, I thought it was a great opportunity for him to review our financial affairs. As a family, to ensure we were fully protected and our Investments were working hard enough was important for us, but to also help us build a plan to achieve a high quality of living in retirement. Darren looks at all aspects. what our overall goals are, what we wanted to achieve over the short, medium and long term as a family. He is highly professional, structured and has the expert financial knowledge to support us for many years to come and would recommend the services of Darren at St. James's Place Wealth Management.
Adam DeSanges | Company Director, Sutton Coldfield
Upon meeting Darren his professional manner and conduct put our minds at ease. He took his time to explain all suitable products to us and worked above and beyond what we expected from any adviser. Darren's attention to detail, support and service throughout the whole process has been exceptional. We have put our trust in Darren and would highly recommend him to others.
Mr & Mrs Oliver | Teacher, Watford
Since meeting Darren three years ago working together in Ericsson, I was delighted to see he took on a new challenge in Financial Services and to fulfil his aspiration to setup his own business. I have now become a client of his and even though new to the industry, I have appreciated his high quality financial investment advice about a range of issues around pensions and investments. Each contact is very well prepared, professional and focused with the right mix of good sense of humour. What I feel is special and added value is Darren makes sure he understands and takes an interest in my own goals and objectives and supports me in much broader discussions about my own business and personal life. I consider Darren not just a friend but a colleague and a great advocate for St. James's Place Wealth Management.
Sandro Magrini | Procurement Category Manager, Guildford
It is refreshing to have an honest and trustworthy adviser to support myself and Elena in providing protection for my family and create a plan for retirement. I would have no hesitation in recommending Darren to anyone seeking advice.
Mark Taplin | Sales, High Wycombe

Why Choose St. James's place?

We're not about selling products. We pride ourselves on building trusted, long-term relationships with clients - only by doing so can we truly understand our clients' immediate needs and future aspirations, and offer the quality, bespoke advice that they deserve.

Our investment management approach
A number of carefully selected external managers of outstanding ability manage our client funds.
St. James's Place Charitable Foundation
Over £93 million has been raised for our charitable arm, changing the lives of children and young people.
Award winning service
St. James's Place are pleased to have won numerous awards over the years, voted for by industry experts and the public.

St. James's Place Guarantee

St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

Darren Houlcroft
Houlcroft Wealth Management
07796 343481