An Associate Partner Practice of St. James's Place Wealth Management

Darren Houlcroft

At Houlcroft Wealth Management, we provide bespoke wealth management advice to private and corporate clients. Supporting you to realise your goals and ambitions through long term, pro-active relationships tailored to your needs.


We aim to support our clients to realise their goals and aspirations by providing personalised long term financial care and advice.

Based in the Midlands, we are able to provide bespoke advice to private and corporate clients nationwide and are committed to building long-term, high trust relationships where our clients feel the advice we give is of the highest standard.

We believe that financial services is very much a people business and are committed to providing high levels of client service at all times.

I have previously held senior positions in the IT and Telecoms industry, in various roles from Engineering to Sales involving leading global teams. I have traveled globally and met and worked with some amazing people during that time.

In 2017, I decided to follow my passion and join St. James's Place Wealth Management through the industry leading Academy programme.

I enjoy working with people, building long standing relationships and aspire to deliver unparalleled customer service, supporting my clients to achieve their goals and ambitions.

I enjoy keeping myself fit and regularly play Football, Basketball and Volleyball at our local Fat Dad’s Club. I also enjoy Yoga and testing myself with Les Mills GRIT (TM) sessions.

Separately, I recently joined the ‘One Million Mentors’ initiative and am part of an early pilot in my home town to mentor young adults to achieve their own personal goals.

Advice & Services

We offer an excellent wealth management service which will help you achieve your goals

Other specialist services
A network of professional specialists is on hand to provide all the help and support you’ll need.
Having been introduced to Darren through a colleague I was very happy with the help provided. With no background and knowledge in these areas it was great to have Darren to keep it simple, clear and work out how to best manage both what we need now and what we can look for in the future. Could not b...
Christopher Jones |Principal Solution Consultant, Nuneaton
I've known Darren for a number of years and when I heard he'd become a financial adviser, I was keen to understand how he could help me and my partner plan for our retirement and future prosperity. He patiently took the time to understand our current situation, priorities and future plans. He helped...
G Haslam |Director - IT, Pershore
Being able to trust the person that is helping us to look after our finances is the primary factor why we asked Darren to help plan for our future. We have known Darren & Rachel since 2006 and I worked close with Darren for a good number of those years. In a short period of time we have unraveled an...
Mike Furby & Elizabetta Ciampi
The experience of working with Darren has been a real eye-opener for us as a family and he has greatly helped us to understand our financial situation. His expertise in converting the numbers into real world situations has made it very straight forward to make decisions. It has been a real pleasure ...
Andrew Broadbent |Sales + Marketing, Maidenhead
When making financial decisions about your and your families future, trust and integrity are paramount. I have known Darren for a number of years in a professional capacity. Most recently as an investment adviser. His advice is well thought out, and I would not hesitate in recommending to friends an...
Mr and Mrs D Gnanapragasm |Sales Director, London
Darren has provided detailed financial advice in a very courteous and professional manner. Always attentive and informative, I have no hesitation in recommending Darren to others.
C J McGoldrick
Darren Houlcroft has provided me with invaluable trustworthy advice. He is putting my interests first and the service and support is exceptional. I would not hesitate in recommending Darren to anyone.
J W Hockley |Manager, Redditch
Darren has just completed an exercise to sort out my pension (or lack of) and has proven to be a very professional partner. I can highly recommend his services.
Richard Groome |Sales Director, Malmesbury
As new entrants to wealth management my wife and I needed to be confident in our decisions and have clear guidance. Darren quickly understood our position, identified our financial goals and then clearly set out a plan to achieve those goals. One of the most trustworthy and professional people I kno...
Steve Evans |Telecoms CTO, Ipswich
I have known and worked with Darren for about 10 years in his previous roles in Telecoms. It was fantastic that he decided to look for a new career to give him the opportunity to start his own business and look for new challenges. As a business owner myself with a busy work and family life, when I f...
Adam DeSanges |Company Director, Sutton Coldfield
Upon meeting Darren his professional manner and conduct put our minds at ease. He took his time to explain all suitable products to us and worked above and beyond what we expected from any adviser. Darren's attention to detail, support and service throughout the whole process has been exceptional. W...
Mr & Mrs Oliver |Teacher, Watford
Since meeting Darren three years ago working together in Ericsson, I was delighted to see he took on a new challenge in Financial Services and to fulfil his aspiration to setup his own business. I have now become a client of his and even though new to the industry, I have appreciated his high qualit...
Sandro Magrini |Procurement Category Manager, Guildford
It is refreshing to have an honest and trustworthy adviser to support myself and Elena in providing protection for my family and create a plan for retirement. I would have no hesitation in recommending Darren to anyone seeking advice.
Mark Taplin |Sales, High Wycombe
Darren is a true professional and I am very happy that I decided to take up his services. He has gone out of his way to fully explain all of the options and offer the best possible advice.
Andrew Maggs |Software Programmer, Redditch

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Why Choose St. James's place?

We're not about selling products. We pride ourselves on building trusted, long-term relationships with clients - only by doing so can we truly understand our clients' immediate needs and future aspirations, and offer the quality, bespoke advice that they deserve.


St. James's Place Guarantee

St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

Darren Houlcroft
Houlcroft Wealth Management
07796 343481