A Partner Practice of St. James's Place Wealth Management

Darren Houlcroft

At Houlcroft Wealth Management, we provide bespoke wealth management advice to private and corporate clients. Supporting you to realise your goals and ambitions through long term, pro-active relationships tailored to your needs.


We aim to support our clients to realise their goals and aspirations by providing personalised long term financial care and advice.

Based in the Midlands, we are able to provide bespoke advice to private and corporate clients nationwide and are committed to building long-term, high trust relationships where our clients feel the advice we give is of the highest standard.

We believe that financial services is very much a people business and are committed to providing high levels of client service at all times.

I have previously held senior positions in the IT and Telecoms industry, in various roles from Engineering to Sales involving leading global teams. I have traveled globally and met and worked with some amazing people during that time.

In 2017, I decided to follow my passion and join St. James's Place Wealth Management through the industry leading Academy programme.

I enjoy working with people, building long standing relationships and aspire to deliver unparalleled customer service, supporting my clients to achieve their goals and ambitions.

I enjoy keeping myself fit and regularly play Football, Basketball and Volleyball at our local Fat Dad’s Club. I also enjoy Yoga and testing myself with Les Mills GRIT (TM) sessions.

Separately, I recently joined the ‘One Million Mentors’ initiative and am part of an early pilot in my home town to mentor young adults to achieve their own personal goals.


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Having been introduced to Darren through a colleague I was very happy with the help provided. With no background and knowledge in these areas it was great to have Darren to keep it simple, clear and work out how to best manage both what we need now and what we can look for in the future. Could not b...
Christopher Jones |Principal Solution Consultant, Nuneaton

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Why Choose St. James's place?

We're not about selling products. We pride ourselves on building trusted, long-term relationships with clients - only by doing so can we truly understand our clients' immediate needs and future aspirations, and offer the quality, bespoke advice that they deserve.


St. James's Place Guarantee

St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.