Rania Salim
I’m a qualified Financial Adviser with a background in economics and a career grounded in business transformation and technology. Transitioning into financial advice was a deliberate and values-driven decision, an opportunity to combine my professional expertise with a desire to create meaningful, lasting impact in people’s lives.
As a young woman in the industry, I’ve worked hard to earn respected qualifications and build credibility, but more importantly, to bring warmth, clarity, and inclusivity to a field that often feels complex or inaccessible. I’m passionate about making financial advice more approachable, especially for those who have not always seen themselves represented in it.
About
I started Avaris Wealth to re-imagine the way people experience financial advice to make it more modern, inclusive, and genuinely supportive. After spending years in business transformation and technology, I saw a recurring pattern: even highly capable and successful individuals often felt uncertain, overlooked, or disconnected when it came to managing their finances. Traditional advice models weren’t meeting people where they were. I realised that financial planning needed not only technical expertise, but also empathy, transparency, and a truly personal approach. I knew there had to be a better way. One where people feel seen, heard, and supported at every step of the journey.
Avaris Wealth was born from that belief. Today, I work with professionals, business owners, and high earners who want more than just financial solutions, they want a trusted Partner to help them navigate their financial lives with confidence.
Many of my clients are women and individuals from diverse backgrounds, united by a shared mindset: seeking advice that fits their lives. That’s why Avaris Wealth is shaped by values that put people first, making space for different perspectives and offering advice that empowers clients to take control of their financial future.
As a qualified Financial Adviser through the SJP Financial Adviser Academy and the Chartered Insurance Institute, I’m committed to providing advice that’s not only technically sound, but also thoughtful, tailored, and empowering. Looking ahead, my vision is to grow Avaris Wealth into a purpose-led firm that helps shape the future of financial planning.
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More about St. James's Place
St. James's Place Guarantee
St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.
SJP Approved 28/07/2025
The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.
