Investing

Red caps, price traps: the US concentration conundrum

4 July 2025
7 minutes

What is happening with US politics? What will the volatility mean for my investments and US holdings? In my recent months travelling around – from Singapore to Dubai, Edinburgh and Manchester – these have been the questions on almost every investor’s lips.

And it’s not surprising really. Or unexpected. The geopolitical picture appears to change daily, much of it driven by decisions made by President Trump. Many of which he later retracts or reverses. Markets have moved up and down as announcements and then concessions are made. The breakout of the recent Iran conflict saw markets move less but they still reacted. This can all be unnerving for investors to say the least.

In my last CIO note I wrote about market turbulence and the importance of portfolio resilience. As markets fluctuate, the noise surrounding volatility can be deafening. But it is the wrong thing to focus on.

Earlier this year, I also looked at how, in uncertain environments, ‘fat tails’ – a term for extreme outcomes – become more likely. To put it another way, events can suddenly take a sharp turn and destabilise even experienced investors. Unfortunately, this is what we are currently witnessing in many areas.

Red caps: Rising uncertainty and politics

Trump is nothing if not a populist. And behind many of his decisions lie the sentiment ‘Make America Great Again’. These are the words you see on many red baseball caps at Trump rallies and in media coverage, and which resonate with millions of US voters.

Take the tariffs, which have swung from one direction to another and back again. The aim of these is ostensibly to reduce any trade deficits between US and other countries. The thinking being US companies have been at a disadvantage compared to their counterparts in other part of the world, because of tariffs they face exporting goods and services. By imposing tariffs on foreign-produced imports to the US, it will make US-produced goods more attractive to US consumers – so the argument goes.

Yet while tariffs may temporarily reduce trade deficits, they also cause potential economic harm. While we don’t have unfettered confidence in anyone’s ability to make economic forecasts, The International Monetary Fund has estimated Trump’s tariffs could reduce global economic growth by 0.5% next year. Meanwhile, in the short-term, the tariffs could push up costs for US consumers too, causing inflation to rise.

With Trump’s 90-day pause on reciprocal tariffs due to end imminently (July 9th), it looks highly likely that more volatility lies ahead. While the UK has secured some deals, it remains to be seen whether Europe will reach a beneficial trade deal with the US. All is still to play for where China is concerned too.

Meanwhile tensions remain high in the Middle East, despite a fragile ceasefire between Israel and Iran (at the time of writing). The Russian president has also taken advantage of the geopolitical focus being elsewhere to intensify attacks on Ukraine, with that war still very much ongoing.

Despite this gloomy backdrop, the latest US consumer sentiment figures show people are feeling slightly more positive about the economy. According to the University of Michigan’s consumer sentiment index published in June, Americans’ view of the economy has improved for the first time in six months.

Yet that is in the US. For the rest of the world, US policy is still raising questions – and uncertainty – for investors, as I see all too clearly when meeting with clients. What’s next? That’s the hard part. What will lead the markets up – or down – amid such unpredictability? And where does that leave us as investors?

US equities

Back to basics and to put it bluntly, it’s hard to argue US equities – as a proposition – are not riskier today than they were historically. Why? It’s actually not down to the news surrounding Trump’s policies. Instead, it is a combination of the concentration issue and the expensive valuations of many US companies.

Price traps

The higher valuations of US companies – to levels close to those seen in the halcyon days of the dotcom boom in the late 1990s – make investing new money in the region unattractive. The higher valuations also reduce expected future returns. This is because investors are effectively paying a premium for future earnings growth. And if earnings don’t grow at a similar or even faster rate than they have, the share price can be more vulnerable to sharp swings. In other words, the so-called safety margin for investors is reduced when companies are highly valued.

SJP Approved 01/07/2025